Our Story

This brand was honestly birthed from a place of struggling insecurity. For years I couldn’t figure out how to own ALL of who God had called and created me to be. The enemy had my self-doubt in a choke hold. Operating in only one way seemed safe but it made me feel bound and inauthentic. I was shining on the outside but my light internally was so dim.

Until one day as I was reading the story of Ester in the bible, the revelation I believe God had been trying to reveal to me for years finally dawned on me. You can (and most likely need to) unapologetically be more than one thing and at the same time in order to fulfill purpose just like Queen Ester had to be. She was endowed with BEAUTY which is what granted her favor with the king, she had BRAINS which is what she needed to use quick strategy and she operated in holy ghost BOLDNESS, which is what she stood on in order to save her people. This freed me on so many levels!

So I began to coin the phrase ‘beauty, brains, boldness.” I wrote it in journals and even had a brunch event with that title, but for about 3 years I did nothing else with it. For years I would host “Slay Pray Weekend,” a full two day (one year three day) experience from 2016-2019. When Covid hit I didn’t pivot to virtual I just didn’t do anything for two years. Until the call of creating community for kingdom women had become too loud. God wouldn’t allow me to let it go. So I began to figure out how I could couple my love for marketplace, faith, and women’s empowerment into a brand that was meaningful and then boom the B3 Lifestyle Co was birthed in April 2022. A space to equip kingdom women to win in life and business.

My vision looks like women with all different back stories doing life together on purpose through in-person events and our online community. My heart’s desire is for B3 Lifestyle to be a cornerstone of women identifying and walking in their beauty, brains and boldness! I’m so happy you’re here.

-Loreal Pride